All Independent units merge together to form a corporate entity called Mahesh Value Products Limited. Presently there are three divisions in MVPL : Sports, Foods and Trade. And it goes without saying that the objective, as always have remained the same – value addition.
Mahesh Rubbers becomes a private limited company assuming the name Mahesh Elastomers Private Limited. The breakthrough moment occurs in the same year, when Mahesh Elastomers acquires TT Asafoetida, a 125 years old brand. Today, TT Asafoetida has provided MVPL the crucial and much desired foothold in the food retail industry.
Spotting the enormous potential for sports in India, a new outfit, Mahesh Rubbers was formed in 1997. Mahesh Rubbers brings out the now-popular ‘STUMPER’ brand of cricketing goods.
Humble beginnings as Maheswari Traders, Manufacturing tablets of camphor